Why to do business with COOLTRON? Besides the fact that you may share the same business philosophy and vision with COOLTRON and so want to be associated with us, we feel it is a sound and smart business decision to make because COOLTRON bring following value and benefits to the relationship

1. Superb Service

Two mottos at COOLTRON signify our customer service philosophy. One is "Customer satisfaction is the only criterion judging every job's performance." Another is "Without customer we're nothing."

To treat our customers right and give them the best service we must have the best people in COOLTRON because things are done by people and without the right people any good philosophy, principle or rule will remain on the paper and simply a lip service to our customers. No wonder COOLTRON's core culture includes recruiting and training our people to be decent, professional, responsive and responsible.

One of the key areas manifests COOLTRON's second-to-none service quality is its on-time delivery record because people at COOLTRON understand the importance of on-time delivery to our customers. They know our customers would miss the whole production schedule even if only one teeny-tiny component misses its schedule. So we take it very seriously to achieve the goal of zero delay, not even one day, in all our shipments.

To reach the goal of zero-delay all COOLTRON employees must go through a length training on the subject. But that is not enough. Because we're human and human make mistakes. Therefore we have implemented many check and balance mechanisms in our system to ensure on-time delivery even under circumstances of multiple mistakes. Mechanisms such as routine inventory check, early warning system, dual tracking channels and buffer stock policy serves our customers well and earned great reputation in the industry. Still uncontrollable and unfortunate thing could happen.

Another area makes COOLTRON different from great many other companies is our people won't bury their heads into the sand and dodge the unpleasant situation when uncontrollable and unfortunate thing happens. We won't tell our customers "No problem" while there is one. We won't leave our customers in the dark by keep silent until after the delivery deadline. On the contrary, we'll bring it to our customers' attention as early as possible so they could have a better chance remedy the situation. And we'll work hard and closely with our customers to solve the problem.

In today's competitive market, our customers have to be innovative, accommodating and flexible to be successful. COOLTRON, as their supplier, not only has the willingness but also the strong capability to meet all kinds of our customers' special requirements, ranging from delivery expediting, twisting wires, adding connectors, kitting, to special customer function designing and new model development. Our R&D department understands well the customer service philosophy and work closely with the marketing ,sales and customer service departments in providing the products and services our customers need. That's why we're among the first companies released many new models to the market. Among them are 48V DC fans and 172mm big DC fans for the telecom industry, high static pressure, super slim and super quiet DC fans and blowers for the notebook industry, environmentally protected fans for industries with harsh working condition applications, and smart fan functions like temperature controlled speed.

2. Top Quality.

Our multiple manufacturing facilities in China and Taiwan are ISO certified and have been servicing market since 70s. Our products obtained major safety approvals from UL, CUL, TUV, VDE, CSA, CCEE, SEMKO, FIMKO, NEMKO, DEMKO and CB report of EEC from nine countries. Strict quality control policies have been implemented through out the factories in pursuing zero-defect goal. Our R&D department, quality control department and product people have been keeping close eyes on the new technologies and methods to improve product quality and reliability. The effort obviously paid off. As the final seal of approval is the loyal customers who use the products made in these facilities. Among them are Compaq, IBM, HP, AT&T, Lucent, Sun Microsystems, Cisco, Nortel, Xerox, Philips, Chrysler, MageneTek, Solectron, Aiwa, Radyne ComStream , RAID, Harman Group, and D-Link.

3. Competitive Price

Most companies claim their pricing is competitive. So we'll go further here to convince you that COOLTRON's pricing is competitive by giving you some major underlining reasons why we can offer great savings to our customers.

First, majority of our products are made in China while China is well known for its huge skilled and lower cost labor pool. China is no doubt among the very few best and biggest electronic components manufacturing bases.

Computer and telecom (esp. cell phone) manufacturing is the biggest industry using cooling products and electronic component. While China hosts some of the biggest computer and telecom manufacturing facilities in the world. The combined effect is scale economy and overall low manufacturing cost of the products we offer.

We know what we're doing and do what we do best. With over twenty years in the industry and have been keeping innovating and improving all the way up we're pretty much at the cutting edge of producing quality products at low cost.

If above is still not enough to convince you simply try us - give us an opportunity to quote what you need. Please send your inquiry to mail to: info@cooltron.com